


I went to one of my favorite stores in Melrose Avenue (Los Angeles) "SELECTA". Selecta sells exclusive apparel, rare-collectible items (Steve Urkel Doll & R.O.B Nintendo robot) and a good selection of music. As usual, I walked toward the back to talk to my good friend DJ Yoshi, on the latest music releases. As we were talking I couldn't stop staring at the bottle he was drinking. The bottle looked similar to one of those Aloe Vera Juice drinks that my mom loves to drink. The thing that caught me off guard was that it had the Pepsi logo. To my surprise I found out that Yoshi was drinking none other than Ice Cucumber-flavored soda. He told me he got a whole case from Japan...
Apparently, in the summer of 2007, Pepsi not only released the Ice Cucumber flavor, but they also released Pepsi White (Half Pepsi/Half Yogurt drink) to the Japanese market. Even the man himself, Chester Cheetos changed its flavor earlier this year in Japan by going from Flaming Hot to Strawberry and Chocolate... Japan offers a variety of Kit-Kat flavors, the Kiwi Kit-Kats are good.... This shows how different cultures have different tastes.
The packaging on the Ice Cucumber is very modern, refreshing in color and eye catching. It surely worked on me, because I couldn't stop staring at it, maybe because I hadn't seen it before maybe...Pepsi needs to work on the design for the Pepsi White it simply looks nasty.
I'm not sure if the Ice Cucumber-flavored drink would be popular in the U.S. I guess this is how the people in Japan keep cool in the summer....
Rumor has it that Pepsi is going to release Hot Dog flavored Soda exclusively for South Central L.A liquor stores. Are you ready for the Pepsi Challenge?